Embassy Financial Solutions

financial_solution

embassy financial solutions ONLINE PRESENCE & enquiries using google adwords search advertising

 

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About embassy financial solutions:

Embassy Financial Solutions are a  full-range accounting and business consultative company that offers accounting, bookkeeping, payroll processing, management accounting, review management, and business advisory services.

Background:

Embassy Financial Solutions pride on providing professional and cost-effective accounting services to clients. Marketing was mainly through word of mouth and good work. They felt the need to do more effective marketing. As a startup company budget was limited and hence decided to try paid advertising. They approached Leads Dubai in December 2014 to explore how they can get more leads.

Goals:

  • Get new accounting and book keeping enquiries from Dubai
  • Be in the top 3 results of Google search when users searched for their products
  • Increase website traffic

Challenges:

  • Online trading is highly competitive market
  • Brand awareness and new registrations were stagnant with traditional marketing
  • Limited budgets and new to experiment marketing channels

Strategy & Approach:

We first created a dedicated landing page http://embassy-fs.com/ which highlights company services and benefits. We then narrowed down to select few services and build a strategy around it to create the Adwords campaign. Leads Dubai used below strategy to help Embassy get more visibility & registrations from Adwords.

  • Used targeted Search Campaigns in order to achieve goals
  • Themed ad groups for different services were created
  • Targeted keywords that get more visibility on search campaign
  • Reclaimed the ad positions with tight keyword match types
  • Got rid of multiple keywords which were not relevant
  • Used call, & site links extension to boost CTR, new registrations
  • Helped in creating new landing pages with contact forms get new registrations

Key Tools Used:

  • Google Search settings & features
  • Keyword Match Types
  • Multiple Ad Extension Settings
  • Landing Page Optimization
  • Negative Keywords & Ad scheduling
  • Google Analytics – To measure quality of traffic

 

embassy-accounting
Above pic shows Blue Line, which is number of clicks per month. Orange line shows average ranking position (Always shows on top 3 results) from April 2015. There has been steady increase in average ad position for lower cost clicks.

Results:

  1. Good Brand visibility achieved in the competitive market
  2. Showed Ads to over 32,000 engaged users who wanted services
  3. Over ___ new enquiries & calls received
  4. Adwords sent over 700+ interested new web traffic sent to website
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