embassy financial solutions ONLINE PRESENCE & enquiries using google adwords search advertising
About embassy financial solutions:
Embassy Financial Solutions are a full-range accounting and business consultative company that offers accounting, bookkeeping, payroll processing, management accounting, review management, and business advisory services.
Embassy Financial Solutions pride on providing professional and cost-effective accounting services to clients. Marketing was mainly through word of mouth and good work. They felt the need to do more effective marketing. As a startup company budget was limited and hence decided to try paid advertising. They approached Leads Dubai in December 2014 to explore how they can get more leads.
- Get new accounting and book keeping enquiries from Dubai
- Be in the top 3 results of Google search when users searched for their products
- Increase website traffic
- Online trading is highly competitive market
- Brand awareness and new registrations were stagnant with traditional marketing
- Limited budgets and new to experiment marketing channels
Strategy & Approach:
We first created a dedicated landing page http://embassy-fs.com/ which highlights company services and benefits. We then narrowed down to select few services and build a strategy around it to create the Adwords campaign. Leads Dubai used below strategy to help Embassy get more visibility & registrations from Adwords.
- Used targeted Search Campaigns in order to achieve goals
- Themed ad groups for different services were created
- Targeted keywords that get more visibility on search campaign
- Reclaimed the ad positions with tight keyword match types
- Got rid of multiple keywords which were not relevant
- Used call, & site links extension to boost CTR, new registrations
- Helped in creating new landing pages with contact forms get new registrations
Key Tools Used:
- Google Search settings & features
- Multiple Ad Extension Settings
- Landing Page Optimization
- Negative Keywords & Ad scheduling
- Google Analytics – To measure quality of traffic
Above pic shows Blue Line, which is number of clicks per month. Orange line shows average ranking position (Always shows on top 3 results) from April 2015. There has been steady increase in average ad position for lower cost clicks.
- Good Brand visibility achieved in the competitive market
- Showed Ads to over 32,000 engaged users who wanted services
- Over ___ new enquiries & calls received
- Adwords sent over 700+ interested new web traffic sent to website