Easy Daily Maid Cleaning Services LLC is based in Dubai, UAE. It was founded in 2011 in an attempt to reduce the inconvenience involved in hiring and housing maids in Dubai. It is a group of a highly efficient team.
Easy Daily Maid (EDM) wanted to reach out to people who were looking for part time maid services, baby sitters & nanny services. EDM also wanted to focus on requirements for residential and office cleanings. EDM felt that their adwords campaign management was not efficient enough & felt the need to lower advertising costs and increase enquiries. In tough competitive industry EDM wanted to be on top of search results in moments that matters.
There is tough competition in maids and cleaning services space in Dubai. EDM ads were not showing on top positions and costs per clicks were high due to low ad rank. Advertising budget was a constraint. They wanted to increase returns from the adwords campaign to get more phone call bookings and new enquiries forms.
The following approach helped EDM get more form their online Google Adwords Campaign.
EDM shared their key goals and expectations from the campaign. There was clarity of requirement right from start. This helped us to focus on the key services offered by EDM. We then did keyword research & added more negative keywords to avoid losses on wrong keyword clicks. The EDM landing pages were optimized in order to boost online form registrations. Conversion tracking and google analytics were setup to understand the behavior of users who came to the website from adwords campaign. Implemented ad scheduling to show ads on specific hours only & also excluded some areas in Dubai where EDM does not offer its services. With proper optimization and ad testing, we were able to help EDM achieve CTR close to 5%. The number of enquiries increased. All within the same budget.
Blue line – how clicks went up. Orange line – how cost per click went down from AED 4 to AED 2.69