Century FINANCIAL brokers Boosts its brand awareness & increases ONLINE PRESENCE using google adwords & display remarketing. Online Trading Company Increases its Brand Awareness
About century brokers:
CFB provides the tools, knowledge and expertise to give you a trading advantage. Deal online with a choice of over 7000 products or via our 24/5 trading desk at one of the region’s leading financial brokers.
Century Financial Brokers have over 25 years of experience in International Financial Markets. Licensed by UAE Central Bank, CFB provides online trading facilities and services in forex , commodities, CFD’s equities and more. CFB offers you more access, more support and more resources to help you trade smarter, faster and better. CFB wants to get more visibility and awareness in the financial markets and where users are seeking financial services online. Brand awareness was very important being market leaders.
- Increase visibility & brand awareness in home market
- Be in the top 3 results of Google search when users searched for their products
- Get new registrations for trading platform demo software
- Increase website traffic
- Online trading is highly competitive market.
- Brand awareness and new registrations were stagnant with traditional marketing
Strategy & Approach:
Extremely co-operative and understanding CFB brainstorming session helped developed the campaign strategy. Leads Dubai used below strategy to help CFB get more visibility & registrations from Adwords.
- Used, Search & Display Campaigns in order to achieve goals
- Themed ad groups for different services were created
- Targeted keywords that get more visibility on search campaign.
- Reclaimed the ad positions and impression share for brand keywords
- Got rid of multiple keywords which were not relevant
- Used call, & site links extension to boost CTR, new registrations
- Extensive use of remarketing list in order to drive more attention and recall of CFB services.
- Helped in creating new landing pages and A/B testing to test and get new registrations.
Key Tools Used:
- Google Search settings & features
- Remarketing list and dynamic image ads
- Multiple Ad Extension Settings
- Landing Page Optimization
- Use of DSA & RLSA campaigns
- Google Analytics – To measure quality of traffic
Above pic shows Blue Line, which is number of impressions per month. Orange line shows number of new registrations (How it increased) we started from Jan end 2015. There has been steady increase in average ad position for lower cost clicks.
- Good Brand visibility achieved in the competitive market
- Reached over 3 million users who saw ads in last 3 months.
- Over 150 new registrations were generated
- Adwords sent over (60%) new web traffic sent to the website
Below is WHAT Mr. Shaheen akbari – operations director says:
“Partnering with Mukesh of Leads Dubai was a shot in the arm for Century and we have benefitted from his experience and expertise. His timely support and services is commendable and the solutions provided by him were extremely useful in meeting the targets.”